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2021 — 2023

Fintraffic

Maritime · Lean UX · UX Research

Fintraffic — Predictive Berth Planning Tool

Predictive Berth Planning Tool

A real-time berth planning tool that gives port operators a shared view of vessel schedules, conflicts, and resources — enabling efficient port operations without the manual phone calls.

30+

Ports across Finland and Europe

6 → 1

Steps to reschedule a berth

4/5

Operator satisfaction in usability testing

35%

Vessel waiting time reduced

Role

Lead UX Designer

Timeline

4 months

Team

1 Designer · 1 PM · 6 Engineers

Platform

Web

My role involved...

  • Led end-to-end UX design across the full berth planning feature, from field research at Finnish ports to post-launch validation
  • Translated complex maritime operational data into wireframes and interactive Figma prototypes operators could react to immediately
  • Established the core interaction patterns for the timeline view, conflict detection, and role-based permissions — now live across 30+ ports
  • Collaborated with senior leadership at Fintraffic and Unikie at Sr. Director level, presenting direction, defending decisions, and aligning stakeholders
  • Embedded daily with the engineering team — ensuring every design decision landed in the product exactly as intended
  • Sole UX designer on the project — owned every stage from research through final execution

Full case study available on request

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